The Science

What’s hiding in your tap water?

Across much of the United States, the main source of tap water is surface water, which is drawn from lakes, rivers, and reservoirs. This water often includes a variety of dissolved substances, including minerals and organic matter, along with potentially harmful additions like bacteria and pollutants.

Contaminants

There's more to it than that

Although up to 98% of water systems rely on chlorine as a disinfectant, we often consume and use tap water without filtering out this chemical first. Water is essential for life; however, it can contain harmful substances such as heavy metals, pesticides, organic compounds, and chlorine.

The PURE showerhead is engineered to work seamlessly with its filter, ensuring maximum effectiveness during hot showers. Unlike other filters that may only be suitable for cold water or focus on specific contaminants, the PURE system is designed to eliminate 95% of chlorine, heavy metals, and other chemicals, providing a cleaner and safer shower experience.

How it works

redox (reduction-oxidation)

The PURE filter improves water safety through a sophisticated filtration process. As water passes through, its active particles work to reduce harmful contaminants. The filter's specially designed ions interact with the water, effectively eliminating chlorine and heavy metals. This ensures that your shower water is cleaner and promotes better health, resulting in a refreshing and safe bathing experience.

Replace

PURE filter every 3 months

To fully enjoy the advantages of clean and filtered water,. it is crucial to maintain optimal filter performance. As filters accumulate contaminants over time, their effectiveness decreases. That is why we advise replacing your filter every three months, ensuring continual high- quality filtration.